Flower aesthetic
Flower aesthetic
Oleg Borodin

Florals – is probably the most famous print out of all. People like flowers the most, and clothing producers use it a lot, Im not even talking about textiles. Maybe, because it is an understandable print, and maybe, because it has no “age” limit. I often hear that customers want floral prints, and the illustration has to offer either a rose bud, peony or a poppy flower. That’s why I wanted to analyze the usage of flowers in print, textiles and end it with a finished garment.
So I have spoken with 3 people , whose art is connected with using floral prints and ornaments, and gathered a whole lot of information, which I would like to share with you.

Flower aesthetic

Flower aesthetic

Flower aesthetic
Oleg Borodin

These collages – works by a very interesting photographer named Oleg Borodin. He is using colorful spots so manly and so carefully, that you don’t even pay attention to them at first. Nonetheless, this is an important part of his style and this balances the whole geometry of his art out and dilutes seriousness of his work. So this confirms that floral prints have much of attention and a response from customers.

Flower aesthetic
Oleg Borodin

Flower aesthetic

Sergey Malyhin, an author and designer of a brand Engineer Garin, creating beautiful floral and textured combinations used in bow-ties, is also actively using textiles with floral print, despite that his main clients are men.

Flower aesthetic

Flower aesthetic

Flower aesthetic

Flower aesthetic
photos by ColourHeelsDiary at Engineer Garin’s place

There are hundreds of bow-ties in his workshop, and a half of them has floral print on it. You can tie them up from any side, playing with the textile pattern– choose one side with an aster, and you become a playboy, choose matte silk and cornflowers will be delicately looking at you from the inside of the bow-tie, making you look like a poet with a big heart and a rich inner world.

Flower aesthetic

Flower aestheticFlower aesthetic

Flower aesthetic
photos from Engineer Garin’s instagram

When it comes to fabrics, the question of using floral prints is raised, and there is no question raised of using them or not. As states the owner and founder of fabrics studio Sol, whose name is Alexandra Kaloshina, floral prints are used in most of their fabrics. Everything else are either trends or experimentsbut they could also include florals.

Flower aesthetic

Flower aesthetic

Flower aesthetic
photos by ColourHeelsDiary at Sol studio

Yesterday people were buying poppy-flowers, today they want flowers in a night garden, tomorrow it could be violets, but no flower could compete with roses, it is a trend such as leopard print or polka-dots.

Flower aesthetic

Flower aesthetic

Flower aesthetic
photos by ColourHeelsDiary at Sol studio

I was surprised to find a connection between all 3 people I have met. While I was meeting them, gathering this material, I found out more about each of them, and I wanted to dedicate this material to Oleg BorodinSergey Malyhin, and Alexandra Kaloshina. Each of their projects is worth your attention and a personal story will follow. So, as we say, wait for it in the next episode!

Flower aesthetic